Privacy Policy

Last updated: 19 January 2026

HeadsUp Alerts ("HeadsUp", "we", "our", or "us") is operated by Creedus Group Limited, a company incorporated in New Zealand. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the HeadsUp mobile application and related services (the "App").

By using HeadsUp, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

• Operator: Creedus Group Limited
• Jurisdiction: New Zealand
• Contact email: hello@headsupalerts.com

If you have questions about this Privacy Policy or your personal information, you can contact us at the email address above.

2. Information We Collect

2.1 Information You Provide

When you create an account or use certain features of the App, we may collect:

• Email address
• Username
• User-generated content (such as channel descriptions and alert messages)

Authentication may be provided via email magic link, Sign in with Apple, or Sign in with Google. We do not collect or store passwords.

2.2 Information Collected Automatically

We collect certain information automatically when you use the App, including:

• Device information, such as device type, operating system, and app version
• IP address and approximate location derived from IP address
• Anonymous usage and analytics data, such as app interactions and feature usage
• Push notification tokens, which are required to deliver alerts you opt into

Some of this information may be collected before you create an account.

2.3 Cookies and Website Data

If you visit the HeadsUp website, we may use cookies and similar technologies to:

• Enable basic website functionality
• Understand how the website is used
• Improve performance and user experience

You can control cookies through your browser settings.

3. How We Use Your Information

We use your information to:

• Provide and operate the HeadsUp App
• Deliver push notifications and alerts you choose to receive
• Allow you to follow channels, create channels, and send alerts
• Measure alert accuracy and platform reliability
• Monitor and improve app performance and features
• Detect, prevent, and address misuse, abuse, or technical issues

We do not use your personal information for third-party advertising.

4. Analytics and Crash Reporting

We use analytics tools such as Mixpanel and may use similar tools (for example, Google Analytics 4) to understand how users interact with the App.

These tools collect information such as:

• App usage events
• Device and platform information
• General interaction patterns

Analytics data is used only to improve the App and understand usage trends.

5. Push Notifications

Push notifications are a core feature of HeadsUp.

• Notifications are sent only for alerts and system-related messages you opt into
• We do not send push notifications for advertising or marketing purposes
• You can disable notifications at any time through your device settings

6. User-Generated Content

HeadsUp allows users to create and share content, including alerts and channel information.

• Content you submit may be visible to other users
• You are responsible for the content you post
• We reserve the right to remove content or suspend accounts that violate our terms or policies
• Users may report inappropriate or abusive content

7. Data Sharing

We do not sell your personal information.

We may share information only with:

• Service providers who help operate the App (such as hosting, analytics, and push notification services)
• Authorities if required by law or to protect our legal rights

All service providers are required to handle information securely and only for specified purposes.

8. Data Retention

We retain personal information for as long as your account is active.

If you delete your account:

• Your personal information will be deleted or anonymised
• Some information may remain in backups for a limited time but will not be actively used

9. International Users

HeadsUp is available globally.

Your information may be processed or stored outside New Zealand, including in countries where our service providers operate. We take reasonable steps to ensure appropriate safeguards are in place.

10. Your Rights

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your account and data
• Object to or restrict certain processing

To exercise these rights, contact us at hello@headsupalerts.com.

11. Children's Privacy

HeadsUp is intended for users aged 13 years and older.

We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate action.

12. Security

We take reasonable measures to protect your information from unauthorised access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will update the "Last updated" date and, where appropriate, notify users through the App.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact:

Creedus Group Limited
Email: hello@headsupalerts.com